News

Character IP Industry: 2024 Trend Analysis

2024-06-01

Character IP Industry: 2024 Trend Analysis In 2024, the character IP industry is entering a new phase of growth, driven by digital transformation a...

Merch Market: Strategies to Target Gen MZ

2024-05-28

Merch Market: Strategies to Target Gen MZ As the merch market rapidly grows, various marketing strategies targeting Gen MZ are emerging. The latest...

Animation Characters: Successful Media Mix Cases

2024-05-20

Animation Characters: Successful Media Mix Cases Media mix strategies for animation characters are achieving great success. Looking at expansion ca...